Київ, Україна
Highlights
створювала та втілювала в життя план комунікації
створювала контент для різних каналів комунікації разом із SMM-командою, копірайтером, дизайнером
готувала тексти для розсилок: email, Viber, SMS
організовувала розсилки для лідерів думок: від вибору блогерів до аналітики
формувала бюджет
Kyiv, Kyiv Oblast, Ukraine
Summary
Developed and refined brand and communication strategies, leveraging extensive market research and audience insights to craft compelling brand narratives.
Highlights
Conducted comprehensive desk research, integrating both quantitative and qualitative methodologies to inform robust strategic recommendations.
Performed in-depth market and competitor analyses, identifying key trends and opportunities to secure competitive advantages for clients.
Analyzed and segmented target audiences, enabling the development of highly tailored communication strategies that resonated effectively.
Crafted distinctive brand positioning and formulated impactful strategic communication messages that amplified brand identity and market presence.
Kyiv, Kyiv Oblast, Ukraine
Summary
Designed and executed social media strategies, overseeing team efforts to enhance brand presence and drive engagement across diverse platforms.
Highlights
Developed and implemented social media concepts and positioning strategies, significantly improving brand visibility and online presence.
Identified and articulated unique selling propositions (USPs) for brands, enhancing communication effectiveness across social networks.
Conducted in-depth analysis of target audiences and consumption barriers, optimizing social media content for maximum relevance and impact.
Formulated innovative content ideas for various formats, including posts, Stories, and IGTV, contributing to increased audience engagement.
Devised and managed influencer marketing strategies and contest initiatives, successfully expanding brand reach and fostering community interaction.
Courses
Online lectures from Projector
301.school courses
Bazilik workshops
SKVOT educational programs
Forums and conferences on brand and SMM strategy
SMM Strategy, Brand Positioning, Communication Planning, Content Strategy, Market Research, Competitor Analysis, Audience Segmentation, Influencer Marketing, Campaign Management, Digital Marketing.
Adobe Photoshop, Adobe After Effects, Mobile Photo/Video Editing Apps, Email Marketing Platforms, Viber, SMS Platforms, Social Media Management Tools.
Performance Reporting, Data Analysis, Budget Management, Qualitative Research, Quantitative Research, ROI Optimization.
Team Collaboration, Time Management, Deadline Adherence, Problem Solving, Curiosity, Structural Thinking, Strategic Planning, Adaptability.
Literature, Non-fiction, Industry Publications.
Market Trends, Consumer Behavior, Emerging Technologies.
Visual Content Creation, Editing, Creative Direction.
Summary
Participated in a strategic marathon via a Telegram channel led by a TBWA Ukraine strategist, focusing on practical strategy development and application.
Summary
Intensive workshop focused on advanced branding and communication strategies.